Anchor Text Analyzer

Audit your link anchor text distribution for SEO.

Paste a page's HTML and analyse every link's anchor text — classified as branded, exact match, partial match, naked URL, generic or image — with an internal vs external and nofollow breakdown and a distribution chart. Spot over-optimised anchors that risk a Penguin penalty. Runs fully in your browser — nothing is uploaded.

How to use Anchor Text Analyzer

  1. Paste your HTML

    Drop a page's HTML into the free online anchor text analyzer, or click Sample to try it instantly — only the parts containing anchor links are needed.

  2. Add your site URL

    Optionally enter your site URL so the tool can split every link into internal versus external, giving you an accurate SEO link profile breakdown.

  3. Set brand and keywords

    Enter your brand terms and target keywords so anchors are tagged as branded, exact match or partial match for a precise anchor text classification.

  4. Read the summary

    See instant totals for all links, internal, external, nofollow and unique anchors so you understand the shape of the page's link profile at a glance.

  5. Check the distribution

    Review the anchor text distribution chart comparing your live percentages against ideal SEO ranges to spot over-optimized exact-match anchors.

  6. Audit and export

    Scan the per-link table showing each anchor's text, type, target and nofollow status, then export the full audit to CSV for your records.

Frequently asked questions

How are anchors classified?

Each link is bucketed by its visible text: a URL or domain is a “naked URL”, phrases like “click here” are “generic”, text containing one of your brand terms is “branded”, text matching a target keyword exactly is “exact match” (or partially is “partial match”), and image-only links are “image”. Add brand terms and keywords to unlock those buckets.

Why does over-optimised anchor text hurt SEO?

If a large share of your inbound or internal links use the exact same keyword anchor, it looks manipulative to Google and can trigger a Penguin-style devaluation. A natural mix — mostly branded, naked and generic — is safer.

Where do I get the HTML?

Open the page, right-click → “View page source” (or use your browser dev tools), copy it, and paste it here. You can also paste just the section that contains the links you care about.

Is the HTML sent anywhere?

No. Parsing happens in your browser using the DOM — scripts and images never load or run, and nothing you paste is uploaded or stored.

What is an anchor text analyzer used for?

An anchor text analyzer audits the clickable text of every link on a page so you can check your anchor text distribution for SEO. It’s used in link audits to spot over-optimised exact-match anchors, balance branded and generic links, and keep your internal linking looking natural to Google.

What is a good anchor text distribution for SEO?

A natural anchor text profile is mostly branded (30–40%), naked URLs (20–30%) and generic anchors (15–20%), with only a small slice of partial-match (10–20%) and exact-match (5–10%) keywords. This free anchor text checker shows your live percentages against those ideal ranges.

How do I check internal vs external links and nofollow anchors?

Add your site URL so the analyzer can split internal vs external links, then read the summary for the internal, external and nofollow counts. Each link in the table is also tagged so you can audit which outbound anchors carry a rel=“nofollow” attribute.

What is anchor text and why does it matter for SEO?

Anchor text is the visible, clickable words of a link. Search engines use it as a hint about the destination page's topic, so relevant, varied anchors help — but too many identical exact-match keyword anchors look manipulative and can trigger a penalty. This tool audits your mix.

How do I fix over-optimised anchor text?

Diversify: replace some exact-match keyword anchors with branded, naked-URL and generic ones so no single keyword dominates. Aim for mostly branded and naked URLs with only a small share of exact-match. This analyzer shows your live percentages against healthy ranges so you know what to rebalance.

Related tools — On-Page SEO